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🎮Gamification can be used for good, but it also has the potential to be used for manipulation and scams.
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🎮Gamification can have negative effects, such as manipulating financial markets and exploiting children for profit.
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🤑The promise of making more money than the average American in a month is used as a predatory tactic in MLM.
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🎮Gamification elements like the catch-up feature in Tinder can exploit customer sadness and lead to increased profits for the app.
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⏰Gamification in non-gaming companies aims to use time pressure, loss aversion, and emotional manipulation to make money, similar to the tactics used in the global game market.
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🎮Predatory gamification in online shopping and fintech uses tactics like badges, points, and variable rewards that can lead to addiction and vulnerability of the user base.
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🏆The question remains: how can we use gamification ethically, without it being used in a predatory manner?
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🎮Easy Life Bennett FY highlights the importance of challenge in games, suggesting that the rewards are bigger when the game is harder.